WHAT IS ZEITGEIST?
'Zeitgeist' is a German word that refers to the general beliefs, ideas, and cultural attitudes of a specific period in history.
I chose it because it gets to the heart of what I do. Zeitgeist is about paying attention to what's going on online and understanding what matters to people; because good marketing starts with knowing what’s happening, and knowing how to make people care.
Zeitgeist was built around the belief that effective content comes from taking notice of the space you're making it for. For me, the most important thing is understanding the people you're trying to reach, what matters to them, and both your business' and
THE MISSION
the internet’s current culture. My goal is to empower small and growing businesses by providing culturally attentive and creative digital marketing support, that makes keeping up online feel a little more manageable.
INDUSTRY
EXPERIENCE
My experience spans digital strategy, content creation and social media management across publishing, health and wellness, film and hospitality sectors, alongside agency work across food and beverage, insurance and healthcare sectors.
Working across such varied industries has given me a much stronger appreciation of how different audiences think, and how brands can improve communication with their specific audience. My approach to every project I undertake is malleable, to make sure i'm creating content and strategies that feel right for your brand.
Are you a business owner in Belfast or Northern ireland and not sure where to get started with social media?
I'm here to help. Send me a message and we can organise a free introductory call.